You're going to be hearing a lot about Affiliate Project X if you're involved in affiliate marketing or if you are investigating this field as a possible business venture.

Most of what you are going to read  is extremely positive.  But this is not a perfect product--far from it!

Here are just a few of the benefits this author touts for his own product:

• "Learn the top secret methods used by the super affiliates. Step-by-step techniques explained in raw detail - all inside..."
• "Copy the super affiliates and find the hottest products to promote as an affiliate"
• "Massive pack: everything there is to know about affiliate marketing, for beginners and advanced marketers. Be prepared...."

He assures us that , if we follow all his steps, we will soon profit from affiliate marketing.  If we multiply those techniques across a portfolio of products, we can profit a great deal.  Even those who are already successful in affiliate marketing will see their profits rise.  (And...he has the endorsements from his trial group to support those claims.)

I bought Affiliate Project X the first day it was available for sale to the public.  (He test marketed it with a group of affiliate marketers with different amounts of experience.)

It was interesting reading.  I almost read it all in one sitting (if you don't count my trips to the coffee pot). Unfortunately, I was forced to take a break in order to make it to an important appointment on time.  I actually thought about cancelling that!

My sense of obligation got the better of me, though.  But I did finish it as soon as I got back from the meeting.


Chris lets us know up front that he uses British spelling and refuses to change to the "Proper" <my term  :o) > form of our somewhat shared language.  Of course, he's being "tongue in cheek" about that remark.  (Is "tongue in cheek" understood on his side of the Atlantic?)  Apparently, he received a lot of comments from North American readers on his spelling in the last product he produced.

Now, I can handle reading lots of things written by non-native -English speakers, like our British friends.  In my other profession, I read a lot of research reports by Brits, Aussies, New Zealanders, etc.  I know that "colour" actually means color; "lift" means "elevator."  But "money" means "money" in all English speaking countries, so I can adjust.

• Organization.  Chris often will introduce a topic briefly, then say something like, "More about that in Part 3." Why not cover it in detail right then?
• He asks us to overlook typos and focus on the meaning  of the ideas themselves.  That's fine.  I can overlook a typo here and there.  But there are a few places where he omits an entire word.  I had to go back and re-read those sentences (admittedly there weren't too many of them) to completely know what the omitted word was.

I thought about writing him to tell him I could correct his problems and get the new version back to him at the end of the weekend.  All I would ask as payment would be a copy of one of his earlier products and one of his next one, whatever that turns out to be.  But I was so excited about starting to impliment his strategy, that I rose at 4:00 a.m. this morning, reread the manuscript, and got to work!  Really 4:00!

Why would I be interested in more of this guy's products, when I've got those complaints about this one?